The power lies in the direct access to the customer and the data. So we have to ask ourselfes just one thing: How can we create value for customers while using digital tools like platforms, apps, websites, and more? Like in digital ecosystems, the digital business models serve only the experience of the customer. In fact, technology only serves a secondary role.
These new ways of doing business are amongst one of the most disruptive business models of our age, driven by technology and the power of networks.Īs we all know, the drivers of these business models are not technology. While most executives now have a basic understanding of technologies like Artificial Intelligence, Machine Learning, Big Data, IoT, and Digitalization/Digital Transformation, there is still sometimes confusion about how digital business models work. Choosing the right digital business model.Access-Over-Ownership Model / Sharing Model Marketplace Model (Peer-to-peer, two-sided marketplace) Different kinds of digital business models.Digital customer acquisition and distribution Digital business models are new to the market The value is created using digital technologies Digital business models have 4 characteristics.